NO HOT ASHES have unveiled the brand new video for “W.Y.N.A.”, taken from their forthcoming debut album “Hardship Starship” (out 16th August via Modern Sky UK).
No Hot Ashes will play on Thursday 19th September 2019 at The Sunflower Lounge Birmingham. Tickets are available here.
“A video filmed in one day with no budget between Stockport and Levenshulme. A song which reflects on arguing with loved ones, sleep deprivation and the cyclical nature of relationships. The video addresses the everyday grind of daily life, which features Isaac and his dog ‘Trevor’ – it’s just a bit of a pisstake.”
Speaking about the video, director Sam Crowston explains “We wanted to make a video that really addressed the everyday grind of balancing a band with your regular life, so featuring Isaac going about his usual business was something we felt would resonate with the band’s audience. The fact we had no budget really added to the realism.”
A close encounter of the Northern kind, “W.Y.N.A” (or When You’re Not Around) finds the four-piece examining the abnormal, yet predictable complexities of human relationships. Once almost jettisoned from the band’s catalogue altogether, but re-visited, re-purposed, and electrified with space-age synth bleeps and rocket-fueled guitar riffs; the result is one supernova comeback single.
Speaking about the track, NHA front-man Isaac Taylor says:
“”W.Y.N.A.” is a song about kicking off with loved ones, sleep deprivation and the cyclical nature of relationships. Originally this song was written as a slow acoustic track I thought would never come to light but we were stuck for ideas one day in the practice room and tried it. Glad we did.”
‘Hardship Starship’ was produced by Chris Taylor (The Coral, Everything Everything, Ian Brown, Bill Ryder Jones) at Parr Street studios in Liverpool whom the band met in early 2018 whilst in the thick of demos and writing for the upcoming debut album, they formed an instant connection with Chris which can be felt throughout the whole record. It will be released on Modern Sky UK on 16th August 2019.
Another formidable talent to emerge from Stockport, Greater Manchester in recent times, No Hot Ashes have been making waves around the North-West and beyond for the last few years. With a string of infectious singles in their repertoire including ‘Easy Peeler’, ‘Bellyaches’, and ‘Eight Till Late’, the band have received continued support across radio from the likes of BBC 6 Music and Radio X. Soaking up major support slots with the likes of Blossoms, Spring King, The Amazons and Prides around the UK, not to mention major festival appearances at the likes of Y NOT Festival, Isle of Wight and Kendal Calling, the band have already amassed over 3.5 million plays on Spotify. Word is spreading fast, so much so that the band were even asked to perform on hit BBC series ‘The A-Word’, Which was aired in the UK on BBC 1 and globally.
Following a landmark SOLD-OUT show at the 950 capacity Manchester Academy 2 last year (which sold out over a month before the show date) and recent sell out at Manchester’s AATMA (in which 150 tickets sold out in under 10 minutes), fans will have the chance to catch the band again in 2019 as they prepare for a spate of new UK dates and festival shows; including their biggest headline show to date at Manchester’s o2 Ritz on 27th September.
Watch the official music video for ‘W.Y.N.A’ below: