Sälen today reveal their brand new video for ‘So Rude’ and announce their first ever UK headline tour this October. Directed by London-based Kent Hugo aka Hugonought, the video features CGI versions of the band in a vivid and hallucinatory 3G world. “Nothing turns us off more than a person with bad manners,” say Sälen. “But nothing turns us on more than airy whale sounds. We’re super excited for everyone to see the video”.
‘So Rude’ is the latest in a string of acerbic pop tracks by the east London trio of Ellie Kamio, Paul Taylor and Simon Milner. They introduced themselves last year with the straight-talking ‘I’m In Love With My Best Friend’; ‘Diseasey’, which topped Spotify UK’s Viral 50 chart; the acclaimed ‘The Drwg’; and urban dictionary favourite ‘Copper Kiss’. Already in 2017 they’ve dropped the acclaimed, bittersweet ‘Heartbreak Diet’ and ‘Pretty, Fake’. The band have sold out headline shows at London’s Kamio and Electrowerkz, and appeared at Annie Mac’s AMP night at the Jazz Cafe and BBC Introducing’s event at the Roundhouse, as well as The Great Escape and Parklife festivals in recent weeks.
Watch the video for ‘So Rude’ below: